Privacy Policy
Last updated: September 2026
This privacy policy explains how Lee Whitwell, trading through Mini Professors Weymouth and WOW Thames Valley West, collects, uses and protects personal information.
I take your privacy seriously and only collect information that I reasonably need to run my business, deliver services, respond to enquiries and provide information that you have asked for.
Where you book directly through a WOW World Group website, booking system or another programme-owned platform, the relevant WOW World Group privacy policy may also apply.
Who I am
I am Lee Whitwell.
I run Mini Professors Weymouth and WOW Thames Valley West and provide children's classes, workshops, holiday clubs, parties, school and nursery programmes, events and related services.
I also provide information about WOW World Group business opportunities, franchise opportunities and Class Leader roles.
For the personal information I collect directly through my own websites, landing pages, forms, funnels and communications, I am the Data Controller.
Contact:
Lee Whitwell
Email: lee.whitwell@wowworldgroup.com
What information I may collect
Depending on how you interact with me, I may collect:
• your name
• email address
• telephone number
• postal address
• your child's name
• your child's age or date of birth
• information about classes, workshops or events you have booked
• information you provide when making an enquiry
• information about your interests or preferences
• marketing preferences
• information provided through a form, survey, quiz or lead magnet
• information relating to a business opportunity or Class Leader enquiry
• notes from conversations or discovery calls
• booking and payment history
• communication history
• information about how you arrived at a website or landing page, such as campaign or advert information
• technical information such as browser type, device information, approximate location and IP address where permitted
If you provide information about a child, I expect you to have the authority to provide that information.
Children's information
I provide services directly to children, so some personal information about children is necessary.
This may include:
• name
• age or date of birth
• class or workshop attended
• relevant health or allergy information
• accessibility requirements
• additional needs or other information you choose to share that may help me support your child
This information is used only where it is reasonably necessary to deliver the service safely and appropriately.
I do not use children's personal information for targeted advertising.
Health, allergy and additional-needs information
Parents and carers may choose to tell me about allergies, medical conditions, disabilities, neurodiversity, accessibility requirements or other information that may help me support a child safely.
This information is only used for the reason it was provided and is only shared with people who genuinely need it in order to provide the service safely.
Why I use your information
I may use personal information to:
• process bookings
• respond to enquiries
• manage waiting lists and registers
• deliver classes, workshops and events
• contact you about a booking
• process payments or refunds
• provide information you have requested
• manage business opportunity or Class Leader enquiries
• send relevant information where you have chosen to receive it
• improve my services and customer experience
• understand which marketing campaigns are working
• measure the effectiveness of advertising
• meet legal, accounting, insurance and safeguarding requirements
My legal reasons for using your information
Depending on the circumstances, I may use personal information because:
• it is necessary to provide a service you have requested
• you have given your consent
• I need to comply with a legal obligation
• I have a legitimate business interest that does not override your rights
• it is necessary to protect somebody in an emergency
Where I rely on your consent, you can withdraw it at any time.
Marketing
I may ask whether you would like to receive relevant information, offers, opportunities or updates.
This could include information about:
• Mini Professors
• Baby Sensory
• Toddler Sense
• Reading Fairy
• classes and workshops
• holiday clubs
• events
• franchise opportunities
• business ownership opportunities
• Class Leader opportunities
• WOW World Group opportunities
Where consent is required, I will ask for it.
You can unsubscribe from marketing at any time using the unsubscribe link in an email or by contacting me directly.
Unsubscribing from marketing will not stop essential communications relating to a booking, payment, service or enquiry.
Facebook, Instagram and Meta advertising
I use platforms such as Facebook and Instagram to promote classes, services and opportunities.
Where you have been clearly informed and there is an appropriate legal basis, I may use limited personal information such as an email address or telephone number to help me create or manage advertising audiences on platforms such as Meta.
This may include using Meta Custom Audiences to:
• show relevant advertising to people who have expressed an interest
• exclude existing customers or leads from certain advertising campaigns
• understand how advertising performs
• help Meta identify audiences who may be interested in similar services, where permitted
When information is used for audience matching, Meta attempts to match the information against information it already holds about its users.
I do not sell personal information to Meta.
I will not use your information for this purpose if you have objected to direct marketing or where I do not have an appropriate legal basis to do so.
Meta Pixel and Conversions API
Where you have made the appropriate cookie or tracking choice, my websites, funnels or landing pages may use Meta advertising technologies including:
• Meta Pixel
• Meta Conversions API
These tools help me understand what happens after somebody sees or clicks an advert.
For example, they may help me understand whether somebody:
• visited a page
• submitted a form
• downloaded information
• became a lead
• booked a call
This helps me understand which advertising is useful and which is not.
Where required, advertising and tracking technologies will not be activated until the appropriate consent has been given.
I use Systeme.io for some of my marketing, landing pages, email communication and contact management.
Systeme.io may be used for:
• landing pages
• enquiry forms
• mailing lists
• email campaigns
• lead magnets
• quizzes or surveys
• automated email sequences
• contact management
• tags and segmentation
• business opportunity enquiries
• Class Leader enquiries
If you provide your details through one of my Systeme.io pages or forms, the information may be stored and processed within Systeme.io on my behalf.
I only collect information that is relevant to the particular service, enquiry or opportunity.
Quizzes, surveys, downloads and lead magnets
From time to time I may offer:
• quizzes
• surveys
• downloadable guides
• checklists
• information packs
• webinars
• free resources
• business opportunity information
If you provide your personal details to access one of these, I will explain what your details are being collected for.
If I would also like to send ongoing marketing, I will make this clear at the point your details are collected where consent is required.
Completing a quiz, filling in a survey or downloading a resource does not automatically mean that you have agreed to receive all future marketing.
Business opportunity enquiries
If you enquire about becoming a franchisee or business owner, I may collect information such as:
• your name
• contact details
• location
• programmes you are interested in
• work background or experience you choose to share
• information about what you are looking for
• notes from conversations or discovery calls
• your progress through the enquiry process
I use this information to respond to your enquiry and provide relevant information.
Class Leader and recruitment enquiries
If you enquire about becoming a Class Leader, practitioner or team member, I may collect:
• your name
• contact details
• location
• work experience
• availability
• relevant skills
• application information
• notes from conversations
This information is used to manage your enquiry or application.
Where your information comes from
Most information comes directly from you.
For example, when you:
• make a booking
• complete an enquiry form
• join a mailing list
• register for an event
• download a resource
• complete a quiz
• book a call
• contact me
• enquire about a franchise or business opportunity
• apply or enquire about a Class Leader role
I may also receive information from a WOW World Group booking system where this is necessary to provide a service you have booked.
I may receive limited information from advertising or analytics platforms about how people interact with adverts, websites or landing pages.
Who I may share information with
I may use trusted organisations and service providers to help me operate my business.
These may include:
• WOW World Group
• relevant programme providers
• booking-system providers
• website and domain providers
• payment providers such as Stripe
• email providers
• Meta, where advertising tools are being lawfully used
• analytics providers
• accountants or bookkeepers
• professional advisers
• insurance providers
• IT and software providers
I only share information where there is a legitimate reason to do so.
Some organisations act as Data Processors on my behalf. Others may act as independent or joint Data Controllers depending on the service being provided.
I do not sell your personal information.
International data processing
Some software and technology providers may process information outside the UK.
Where information is transferred internationally, appropriate safeguards should be used in accordance with UK data protection law.
Cookies
My websites and landing pages may use cookies and similar technologies.
These may include:
Essential cookies
These are needed for a website, form, booking system or other essential function to work properly.
Analytics cookies
These help me understand how people use websites and landing pages.
Advertising and marketing cookies
With your consent where required, these may help:
• measure advertising
• understand activity after somebody sees an advert
• improve advertising performance
• show more relevant advertising
These may include technology provided by Meta and other advertising or analytics services.
Where required, you will be given a choice before non-essential cookies or advertising technologies are activated.
How long I keep information
I keep information only for as long as I reasonably need it.
Different types of information may be kept for different periods.
For example:
• accounting and transaction information may be retained for up to six years where required
• booking information may be retained where reasonably necessary for insurance, safeguarding or legal purposes
• marketing information may be kept until you unsubscribe, withdraw consent or object
• business opportunity or recruitment enquiries may be reviewed and deleted when they are no longer needed
• health or additional-needs information will not be retained longer than reasonably necessary
If you unsubscribe from marketing, I may retain a small amount of information on a suppression list so that I do not accidentally contact you again.
Keeping information secure
I take reasonable steps to protect personal information.
This includes:
• password protection
• access controls
• reputable cloud-based systems
• secure software providers
• limiting access to people who genuinely need it
If a personal-data breach occurs, I will assess the situation and follow any legal reporting requirements.
Your rights
Depending on the circumstances, you may have the right to:
• ask what information I hold about you
• request a copy of your information
• ask me to correct inaccurate information
• ask me to delete information in certain circumstances
• restrict certain processing
• object to certain processing
• object to direct marketing
• withdraw consent
• request transfer of certain information
• complain about how your information has been handled
To exercise your rights, contact:
Lee Whitwell
Email: lee.whitwell@wowworldgroup.com
You also have the right to complain to the Information Commissioner's Office.
Stopping marketing
You can stop receiving marketing at any time.
You can:
• click the unsubscribe link in an email
• contact me directly
• ask me to stop using your information for direct marketing
If you ask me to stop marketing to you, I may retain enough information to make sure your request continues to be respected.
WOW World Group
Where information is collected through a website, booking system or other platform controlled by WOW World Group, WOW World Group's own privacy policy may also apply.
You can view the WOW World Group Privacy Policy on the WOW World Group website.
My own privacy policy applies to information that I collect and control directly through my own business activities, websites, landing pages, forms and marketing systems.
Changes to this policy
I may update this privacy policy as my systems, services or legal requirements change.
The latest version will always show the date it was last updated.
Contact me
If you have any questions about this privacy policy or how your information is used, please contact:
Lee Whitwell
Mini Professors Weymouth / WOW Thames Valley West
Email: lee.whitwell@wowworldgroup.com
For information controlled directly by WOW World Group, you can contact:
WOW World Group Data Protection Officer
data@wowworldgroup.com